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The Entire Amount of Commerce

Since Apple will stand on a virtual stage tomorrow and tell us how much they love, value, and appreciate third-party developers, I want to be crystal clear about the value these apps (and many others) provide.

I could switch to Windows and Android. I wouldn’t like it, but I could make the switch. Except for all those third-party apps. I couldn’t give those up without significant effort – if it would even be possible to find replacements for each.

Third-party apps are what keep me locked into Apple’s lucrative don’t-call-it-a-walled-garden.

In any healthy software ecosystem, third-party developers and the platform vendor are a symbiotic relationship. To pretend otherwise is fanciful gaslighting.