Monthly Archives: August 2014

My Favorite Coffee Cup

I feel slightly ridiculous even writing this post, but I always appreciate it when other folks review and suggest products that have made their lives a little better. So, here goes. The Tervis 12oz Tumbler is the best coffee cup I’ve ever owned. You would think it wouldn’t matter what sort of coffee cup you […]

Mailing Lists Are Your Friend

In this post I thought I’d share my history maintaining mailing lists for my products, how I make the most of them, and what sort of success they have and haven’t brought me. Near the bottom, I’m also going to share some real data about my open rates, etc. To begin with, it took me […]

Marketing is just another stage in the development process

Despite spending three years working in the Yahoo! Marketing department, I’m a terrible marketer when it comes to my own company. I’ll often be in the process of explaining to my wife some new marketing tactic I’m considering trying, when she’ll stop me and say “You sound like you’re apologizing for doing this. You don’t […]

Encouraging Serendipity

One of the challenges of running a small software business is how to turn customers into advocates for your company and products. It’s a challenge because unless there’s a support exchange, it’s entirely possible for your customer to go the entire lifetime of the app without ever having any direct interaction with you. Some customers […]

Your First Success is a Trap

My good friend Mike and I have been discussing a theory about indie developers. I call it The Trap of Your First Success. Our idea is that while it’s incredibly hard to build a successful indie product, it’s even harder to repeat that success because of a trap indie developers often fall into. Let me […]