About six months ago I began collecting the email addresses of folks who downloaded my app, VirtualHostX….

I feel slightly ridiculous even writing this post, but I always appreciate it when other folks review…

After publishing my Mac app financials last month, I received mostly positive comments. But a few people…

In this post I thought I’d share my history maintaining mailing lists for my products, how I…

Despite spending three years working in the Yahoo! Marketing department, I’m a terrible marketer when it comes…

One of the challenges of running a small software business is how to turn customers into advocates…

Even after seven years of selling my software, there are still days when I feel like I’m…

My good friend Mike and I have been discussing a theory about indie developers. I call it…