Archive
Category: Blog
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Encouraging Serendipity
One of the challenges of running a small software business is how to turn customers into advocates for your company and products. It’s a challenge because unless there’s a support exchange, it’s entirely possible for your customer to go the…
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Zero Sales Days with a Little Impostor Syndrome Mixed In
Even after seven years of selling my software, there are still days when I feel like I’m a fraud and have no idea what I’m doing. Those feelings are never more real than on days when I don’t make a…
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Your First Success is a Trap
My good friend Mike and I have been discussing a theory about indie developers. I call it The Trap of Your First Success. Our idea is that while it’s incredibly hard to build a successful indie product, it’s even harder…
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My App Strategy – Keep Trying New Things
One strategy I’ve tried throughout my software career is to fail often and fail fast. Any time one of my ideas reaches the point where I seriously consider building it, I immediately think about how much I could sell it…
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More Business Advice from Gus Mueller
Gus with his strategy for success: My basic strategy is to make a useful quality product, and sell it at a fair and sustainable price. If your app is quality, it will find customers. And then those customers will tell…