The Apple Hero 2020 Needs

Rakhim is the hero we need in 2020.

Please don’t let the comedic nature of the video turn you away. I’m not sure if there is a better way he could have presented this.

Stay for the entire trainwreck so you can appreciate the focus of a two-trillion dollar company that says subscription services revenue is the future.

He really does make some excellent observations about usability, attention to detail, care, and obviousness in software.

I cackled for the full 18 minutes.