A Computer Company

Things I want a computer company to be

• Hardware manufacturer
• Operating system vendor
• Model for how to build the best software for their platform
• Good corporate citizen
• Inspiration

Things I don’t want a computer company to be

• Music store
• Music streaming service
• Television studio
• Movie studio
• News aggregator
• Fitness studio
• Advertisement company
• Bank
• Credit card company
• Bookstore
• Subscription podcast service
• Messaging platform
• Video game distributor
• Cloud storage service
• Online meetings host
• Email service
• Health platform
• Internet proxy
• Software gatekeeper
• Arbiter of other company’s business models
• The entire amount of commerce
• Monopoly
• The Police

Things I’m purposefully not putting on a list

• Calendar, contacts, notes, and reminders sync service
• Mapping provider
• Connected home platform
• Virtual assistant
• Software storefront
• Web browser vendor

The problem with all of the above, is that there aren’t any computer companies left.