One of the challenges of running a small software business is how to turn customers into advocates for your company and products. It's a challenge because unless there's a support exchange, it's entirely possible for your customer to go the entire lifetime…
read the full post →Even after seven years of selling my software, there are still days when I feel like I'm a fraud and have no idea what I'm doing. Those feelings are never more real than on days when I don't make a sale. I'm…
read the full post →My good friend Mike and I have been discussing a theory about indie developers. I call it The Trap of Your First Success. Our idea is that while it's incredibly hard to build a successful indie product, it's even harder to repeat…
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