After publishing my Mac app financials last month, I received mostly positive comments. But a few people did share with me, over Twitter and email, their displeasure for what I wrote. They seemed to think that I was only writing to jump…
read the full post →In this post I thought I'd share my history maintaining mailing lists for my products, how I make the most of them, and what sort of success they have and haven't brought me. Near the bottom, I'm also going to share some…
read the full post →Despite spending three years working in the Yahoo! Marketing department, I'm a terrible marketer when it comes to my own company. I'll often be in the process of explaining to my wife some new marketing tactic I'm considering trying, when she'll stop…
read the full post →One of the challenges of running a small software business is how to turn customers into advocates for your company and products. It's a challenge because unless there's a support exchange, it's entirely possible for your customer to go the entire lifetime…
read the full post →Even after seven years of selling my software, there are still days when I feel like I'm a fraud and have no idea what I'm doing. Those feelings are never more real than on days when I don't make a sale. I'm…
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