Archive
Author: tyler
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Mailing Lists Are Your Friend
In this post I thought I’d share my history maintaining mailing lists for my products, how I make the most of them, and what sort of success they have and haven’t brought me. Near the bottom, I’m also going to…
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Marketing is just another stage in the development process
Despite spending three years working in the Yahoo! Marketing department, I’m a terrible marketer when it comes to my own company. I’ll often be in the process of explaining to my wife some new marketing tactic I’m considering trying, when…
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Encouraging Serendipity
One of the challenges of running a small software business is how to turn customers into advocates for your company and products. It’s a challenge because unless there’s a support exchange, it’s entirely possible for your customer to go the…
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Zero Sales Days with a Little Impostor Syndrome Mixed In
Even after seven years of selling my software, there are still days when I feel like I’m a fraud and have no idea what I’m doing. Those feelings are never more real than on days when I don’t make a…
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Your First Success is a Trap
My good friend Mike and I have been discussing a theory about indie developers. I call it The Trap of Your First Success. Our idea is that while it’s incredibly hard to build a successful indie product, it’s even harder…