A Computer Company

Things I want a computer company to be

Hardware manufacturer

Operating system vendor

Model for how to build the best software for their platform

Good corporate citizen

Inspiration

Things I don’t want a computer company to be

Music store

Music streaming service

Television studio

Movie studio

News aggregator

Fitness studio

Advertisement company

Bank

Credit card company

Bookstore

Subscription podcast service

Messaging platform

Video game distributor

Cloud storage service

Online meetings host

Email service

Health platform

Internet proxy

Software gatekeeper

Arbiter of other company’s business models

The entire amount of commerce

Monopoly

The Police

Things I’m purposefully not putting on a list

Calendar, contacts, notes, and reminders sync service

Mapping provider

Connected home platform

Virtual assistant

Software storefront

Web browser vendor

The problem with all of the above, is that there aren’t any computer companies left.