mostly nonsense
When I tell people, “I started my app business in 2007”, that’s not true. I never meant to start a business – it just happened. Because if I had sat down one afternoon and thought, “I’m going to begin selling software online today,” I sure as hell wouldn’t have intentionally named my company Click On Tyler.
For fourteen years, I’ve hated that name.
One of my goals for 2020 is figuring out a financial path forward for my little software business – particularly around how I price and sell my apps.
I’ve been mostly open about the fact that, for a few years, I was incredibly fortunate enough that my software business was successful enough to be my full-time job. I’ve also been pretty honest that sales started slipping in 2017 before cratering in 2018. The reasons for the decline are varied – some my fault, others outside of my control.
But this post is about figuring out what can work in the years ahead. And the genesis of that experiment began last July when I started planning in earnest and setting up the infrastructure to convert my main app to a subscription model.