Archive
Month: August 2014
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First Impressions of Using Drip for Email Marketing Automation
About six months ago I began collecting the email addresses of folks who downloaded my app, VirtualHostX. This was entirely opt-in. I simply placed a MailChimp signup form on my download page. I promised users who join a three email…
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My Favorite Coffee Cup
I feel slightly ridiculous even writing this post, but I always appreciate it when other folks review and suggest products that have made their lives a little better. So, here goes. The Tervis 12oz Tumbler is the best coffee cup…
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Indie Developers are Stronger Together / Sharing Our Numbers
After publishing my Mac app financials last month, I received mostly positive comments. But a few people did share with me, over Twitter and email, their displeasure for what I wrote. They seemed to think that I was only writing…
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Mailing Lists Are Your Friend
In this post I thought I’d share my history maintaining mailing lists for my products, how I make the most of them, and what sort of success they have and haven’t brought me. Near the bottom, I’m also going to…
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Marketing is just another stage in the development process
Despite spending three years working in the Yahoo! Marketing department, I’m a terrible marketer when it comes to my own company. I’ll often be in the process of explaining to my wife some new marketing tactic I’m considering trying, when…